What We Cover
We focus on the operational, strategic, and technological challenges that matter most to the people running fitness businesses: member retention, facility design, programming systems, staffing, pricing strategy, and the technology reshaping how gyms operate.
Every article is written to be immediately useful. We don't publish thought leadership for its own sake - if it doesn't help you make a better decision, we don't publish it.
Our Approach
We're independent. Our analysis isn't sponsored, and our recommendations aren't paid placements. When we mention tools or platforms, it's because we believe they genuinely solve a problem for operators - not because someone paid us to say so.
About the Author
Luke Harris spent over a decade in fitness facility management - from running a single-location gym to overseeing operations across a regional chain of performance centers. Equal parts operator and technologist, he's always been drawn to the intersection of fitness and technology: the systems, tools, and decisions that quietly determine whether a facility thrives or stalls.
After stepping back from day-to-day operations, he launched Fitness and Wellness Insider to share the lessons most industry publications skip over - member retention, staffing, pricing, and the tech reshaping how gyms run. He writes for the operators, not the influencers.
