The average tenure of a gym trainer is 18 months. In that time, your best trainers build relationships with members, develop programming that people love, and become the reason some members chose your facility over the competition.
Then they leave. And they take all of it with them.
Counting the True Cost
The visible cost of trainer turnover — recruiting, hiring, onboarding — is just the tip. The hidden costs are far larger: member attrition following a beloved trainer’s departure, the quality dip during the transition period, and the institutional knowledge that walks out the door.
The Insurance Policy
Smart operators are building what amounts to an insurance policy against trainer turnover: digitized workout libraries that capture the facility’s programming in a system, not in a person’s head. When programming is documented and systematized, the departure of any single trainer doesn’t create a crater in your member experience.
